What are the main challenges our partners in the UC ecosystem are facing?
In this article, we are going to analyze the feedback we have from our partners and the actions we plan to take over the next 12 months to adapt our products accordingly.
Recently, our IT Sales and Business Development Manager, Dimitri Pagnin, was interviewed by UC Today to have his say on this topic and our roadmap for 2023.
As per the biggest challenges partners are facing right now, we can summarize them in the following points:
- Move UC from legacy system to the Cloud
To cope with the great UC transition from legacy systems to the cloud, companies are considering moving to cloud-based technologies such as Microsoft Teams and Zoom. But are they really ready to face the pitfalls of such a substantial transition with zero impact?
As an ISV that has been involved in UC software for almost 20 years, Mida is aware of the difficulties associated with this challenge and offers its partners a training program to make this journey smoother and, if necessary, gradual.
Thanks to its long experience and collaboration with system integrators and service providers, Mida is able to provide proactive collaboration to its partners, foreseeing any criticalities in the customer’s cloud migration process, being able to support them also in a gradual transition. Some of our major partners are system integrators vertically focused on other types of software. It is in this scenario that Mida’s experience in telecommunications and UC plays a key role in the migration from traditional telephony to the cloud.
- Adopt UC solutions as-a-service
The purchase of software as a service is now a common trend in many companies. The world’s leading software can be purchased in this modality, just think of Microsoft world, Google, Zoom.
Over the years, system integrators and service providers have also appreciated the advantages of the aaS model, which guarantees easier and faster go-to-market. In the transition from legacy systems to cloud UC, it is therefore normal that both look for as-a-service solutions to facilitate the move to the cloud. Mida’s business choice in this regard was to maintain the on-premise deployment approach and to complement it with the as-a-service one. This dual choice makes the difference because it allows our partners to have different solutions in their portfolios that meet specific business needs.
What’s Mida’s product roadmap for the next 12 months?
The purpose of the product roadmap in 2023 will be to enhance some existing features in our products and to add new ones.
Part of the roadmap will be devoted to enhancing Mida Compliance Recorder for Microsoft Teams. As of now, it is already a modular recorder that is flexible enough to capture conversations from different sources and collect them into a single system with a single playback station. Just recently, we also integrated video recording for Teams into the product, and recording of Teams chats is also in the roadmap.
Moreover, we will enhance Mida products also for other environments, in order to provide both audio, video and chat recording.
But there are updates regarding also Mida C3 Cloud Contact Center, which has been recently enhanced with WhatsApp integration: it will have also an advanced CRM integration, and barge-in and listen-in functionalities.
Speech-to-text will be integrated both in the recorder and contact center, to satisfy the increasing demand for sentiment analysis and Artificial Intelligence features.
Lastly, Mida’s entire portfolio will be available in SaaS mode, which, as we also noted above, is so popular among companies around the world.
Listen to Dimitri Pagnin full interview watching UC Today Video.
Do not hesitate to contact us at marketing@midasolutions.com if you have any questions. We will be glad to talk with you.