NUSO and EMW Computer Trading LLC (EMW) Partner to Deliver Advanced Cisco BroadWorks Platforms Across the Middle East and Africa
Harmony with Webex and NUSO accelerate service provider, hospitality, and enterprise deployments with secure voice applications and unified collaboration
Padua, Italy – 30th July 2025 – NUSO, a global leader in mission-critical voice applications for Cisco BroadWorks and Unified Communications environments, today announced a strategic partnership with EMW, a Dubai-based Master Service Provider and award-winning Systems Integrator. The collaboration aims to deliver future-ready BroadWorks platforms with built-in collaboration, compliance, and voice application layers to clients across the Middle East and Africa.
Through the combined power of Harmony with Webex and NUSO’s advanced call recording, attendant console, and call management tools, EMW enables service providers, hospitality groups, and enterprises to modernize their communication infrastructure with full-stack Cisco BroadWorks deployments — optimized for scalability, security, and ease of use.
“Our clients expect robust, cloud-based collaboration combined with advanced voice features to stay competitive,” said Serjios Hage, Chairman and CEO of EMW. “By integrating Harmony with Webex for seamless user collaboration and NUSO for feature-rich, compliant voice services, we deliver a next-gen UCaaS experience that empowers both providers and end users.”
NUSO’s software suite, which expanded after the acquisition of the ISV Mida Solutions, complements BroadWorks by offering key enhancements such as enterprise-grade call recording, real-time voice analytics, emergency call management, operator consoles, and compliance tools — all delivered via cloud or hybrid environments. Combining Harmony with Webex’s modern collaboration interface, the platform supports clients across hospitality, telecom, and enterprise verticals with carrier-grade UC and centralized service orchestration.
EMW’s regional presence includes direct support for thousands of data ports, voice extensions, and wireless access points, along with an active portfolio of BroadWorks deployments for hotels, telcos, and corporations. This partnership solidifies EMW’s role as a leading BroadWorks enabler in the region.
“NUSO’s goal is to make voice services smarter, safer, and more integrated,” said Marco Cortese, Country Manager of NUSO Italia and Sales Manager for EMEA: “Our partnership with EMW and Webex extends our voice applications across a region primed for telecom transformation — enabling clients to build BroadWorks environments that are secure, scalable, and tailored to their sector needs.”
🔎 About NUSO
NUSO is a global provider of value-added voice applications for Cisco platforms, specializing in call recording, operator consoles, emergency notification systems, and UC voice management. NUSO software is used by governments, hospitals, enterprises, and telcos worldwide to build secure, scalable, and compliant voice infrastructure. Certified for Cisco BroadWorks, Webex Calling and other leading platforms.
About EMW Computer Trading LLC
For over 22 years, EMW has delivered network infrastructure, Wi-Fi, telephony, and cloud solutions across the Middle East and Africa. As a certified Cisco BroadWorks and Webex integrator, EMW supports telcos, hotels, and large enterprises with 24/7 support, managed services, and award-winning systems integration expertise.
NUSO Connect Recorder Now Available Integrated Into Ribbon Edge 8000 Series SBCs
We’re excited to announce the NUSO Connect Recorder is now available as an integrated recording solution for customers purchasing Ribbon Communications’ Edge 8000 Series Session Border Controllers (SBCs).
This integration marks a powerful combination: enterprises can now leverage the performance and reliability of Ribbon’s SBCs alongside NUSO’s certified, compliance-first recording platform—without having to install a thing.
Seamless Integration, Zero Installation
NUSO Connect Recorder is pre-installed on the newly deployed Ribbon 8000 Series devices. That means no setup, no downloads, and no additional complexity for IT teams. The recording engine is ready to go—saving time, reducing risk, and accelerating time to compliance.
Whether you're in banking, healthcare, legal, or any industry that demands secure and compliant voice recording, this solution is built to scale and adapt.
Global Availability via Gamma
Ribbon’s SBC portfolio, including the 8000 Series, is now globally available through Gamma. Thanks to Techland’s (acquired by Gamma) long-standing collaboration with Ribbon—and over 20 years of experience in communication solutions—enterprises worldwide can now access SBCs with not just cutting-edge technology, but also deep post-sales expertise and proactive support.
Global delivery via Gamma’s Global Communications Enablement initiative now covers ~95% of countries. Combined with NUSO’s integrated Recorder, it’s a complete, future-ready solution delivered with global reach and local care.
Greater Capacity, Stronger Interoperability
The Ribbon Edge 8000 Series extends the proven capabilities of the 2000 Series (end-of sale from September 2025), offering greater capacity, stronger interoperability, and multi-tenant capabilities that support growing organizations. Designed to be cost-efficient and cloud-ready, the 8000 Series is built for businesses migrating to modern communications ecosystems—without compromising on security, quality, or control.
With NUSO Connect Recorder pre-integrated, the offering becomes even more compelling. You’re not just getting world-class voice infrastructure—you’re also getting:
- Certified call recording trusted in Microsoft Teams, Zoom, Cisco, and more
- End-to-end encryption and role-based access controls
- Real-time analytics, auditing, and compliance-ready storage
- Multi-environment support for hybrid and evolving UC deployments
Trusted by Thousands, Built for Enterprise
NUSO Connect Recorder is already trusted by thousands of organizations globally, including major financial institutions and multinational enterprises. With this integration, Ribbon customers now gain access to the same secure, scalable, and compliance-focused solution—straight out of the box.
Ready to Learn More?
Reach out to NUSO or your Ribbon representative to see how this new integration can simplify compliance and elevate your communications infrastructure.
A Decade of Trust: Amundi Case Study
How Amundi and NUSO Grew from a Local Project to a Global Standard
In highly regulated sectors like asset management, technology partnerships must be built on more than just features—they require trust, adaptability, and a long-term view. That’s exactly what defined the relationship between Amundi, one of the world’s top asset managers, and NUSO, their global voice recording partner since 2014.
In the high-stakes world of asset management, regulatory compliance is non-negotiable—especially when it comes to communications. Since 2014, NUSO has been a strategic partner to Amundi, one of the world’s top 10 asset management companies, supporting their journey toward robust, scalable, and future-ready voice recording compliance.
The Challenge: Replace Legacy Systems & Ensure Global Compliance
Operating under some of the strictest financial regulations in France and the EU, Amundi needed a flexible solution that could meet evolving compliance needs across multiple geographies. Indeed, Amundi’s infrastructure spanned offices in Europe, Asia, and North America. Any solution had to be scalable, secure, and easy to manage—without disrupting trading and operational continuity.
The Solution: A Phased, Adaptive Strategy
What began as a localized integration in Singapore grew into a global deployment across five countries, covering trading turrets, PBX systems, and Unified Communications platforms like Microsoft Teams.
Along the way, NUSO helped Amundi navigate critical transitions—from phasing out legacy platforms to implementing modern compliance and playback tools tailored to their regulatory obligations.
This partnership wasn’t just about keeping up with technology—it was about proactively co-developing solutions that meet strict European and global compliance requirements, while maintaining user efficiency and cost control.
“They have listened to us and developed the necessary tools to enable us to have a compliant recording solution for multiple sources while respecting our budget” said Christophe Bailly, Amundi Technology France.
Looking Ahead
What makes this partnership unique is not just the technology, but the trust and shared vision behind it. Amundi and NUSO continue to collaborate on evolving regulatory and infrastructure needs—with compliance, security, and adaptability at the core.
Read the full case study to learn how NUSO supported Amundi through 10 years of regulatory transformation and global voice compliance.
NUSO Expands EMEA Presence with Comprehensive Unified Communications Suite
Mida Solutions Rebrands as NUSO Italia, Offering Enhanced Cloud Communications Capabilities
Padua, Italy – May 27, 2025 – NUSO, a global provider of business communications and collaboration solutions, announces the rebranding of its subsidiary, Mida Solutions, to NUSO Italia Srl, strengthening its presence across Europe, the Middle East, and Africa (EMEA).
NUSO Italia's expanded offerings in the EMEA region enable partners to deliver a broader, more competitive communications offering. By integrating NUSO’s scalable Unified Communications portfolio with NUSO Italia’s (formerly Mida Solutions) established contact center and compliance recording capabilities, partners can provide a full suite of services — including voice, messaging, collaboration, mobility, and compliance recording — designed to meet complex business requirements. This move improves partner access to advanced solutions, shortens deployment cycles, and creates new opportunities for market expansion.
“We’ve expanded further into EMEA in response to strong NUSO reseller demand,” said Matt Siemens, CEO of NUSO. “We are actively working to support our Partners in driving their customers’ digital transformation.”
Following the December 2023 acquisition of Mida Solutions and NUSO Italia’s registration as a licensed service provider in Italy, the company now offers:
- Hosted Voice & SIP Trunking: Cloud-native solutions with advanced voice, messaging, collaboration, mobility, and web-based admin tools.
- Contact Center as a Service (CCaaS): Multichannel customer engagement, real-time analytics, intelligent call routing, and support for hybrid workforces.
- Compliance Recording: Secure audio/screenshare/video recording with AI-driven transcription and sentiment analysis.
- Comprehensive Communications Suite: Combined with UCaaS, SIP Trunking, and ownership of a global carrier network built on a cloud-native platform, NUSO offers unmatched flexibility and ease of partnership for MSPs and system integrators.
“NUSO is unique in the market — combining carrier-grade infrastructure with a robust UC and contact center offering,” said Marco Cortese, Director of Sales, Europe. “The combination of services from NUSO and NUSO Italia creates a powerful value proposition for our partners and their customers.”
NUSO Italia Srl will continue to serve its existing customers and expand its reach with the support of its dedicated local team, now backed by NUSO’s global resources and investments.
About NUSO
NUSO connects businesses with their customers simply, reliably, and affordably. Focused on small and midsize businesses, NUSO delivers advanced Unified Communications and Collaboration (UC&C) solutions without the complexity or cost of traditional enterprise-grade platforms. Known for its resilient, redundant infrastructure and responsive support, NUSO maintains an ISO 27001:2022 certification, underlining its commitment to secure and reliable global communication services.
Learn more by reading the official PR on Business Wire.
Media Contact
Serena Rigato
Marketing & Communications
+39 049760185
📧 marketing@nuso.cloud
Kalaam Telecom, Mida Solutions and FVC enter Strategic Alliance to Elevate Comprehensive CCaaS & UCaaS Solutions in Bahrain & Saudi Arabia
Padua, Italy, 29 April 2025: Kalaam Telecom, a leading Regional Digital Solutions Provider, Mida Solutions, a NUSO Company and FVC, First Video Communications are proud to announce the signing of a strategic agreement aimed at delivering a seamless one-stop-shop experience for businesses operating in the Middle East region. This collaboration marks a significant milestone in the provision of cutting-edge Contact Center as-a-Service (CCaaS) and Unified Communications as-a-Service (UCaaS), Compliance Call Recording, and Advanced Analytics regulations in the region.
Under this agreement, Mida Solutions’ products will be distributed by FVC across the region via Kalaam Telecom, who will be an exclusive Managed Service Provider, MSP, offering Mida applications as SaaS coupled with end-to-end managed services, hosted locally in Kalaam Private Cloud in Bahrain and Saudi Arabia, thus ensuring data sovereignty and regulatory requirements around VOIP and data residency regulations in the respective region.
This partnership enables organizations to leverage SaaS contact center and call recording services with local language support, turn-key solutions and on-the-ground service availability throughout the MEA region via Kalaam Telecom operations in Bahrain and Saudi Arabia.
By hosting these solutions in Kalaam Telecom data centers in the Kingdom of Bahrain and Saudi Arabia, Kalaam Telecom will meet the stringent data residency requirements of organizations, including compliance with SAMA regulations, GDPR, MIFID II, PCI, HIPAA and other International privacy and financial regulations. The local hosting capability is a crucial asset for companies operating in the Saudi Arabian market.
Mida Solutions’ products are Microsoft Teams-certified and compatible with Zoom, catering to organizations with hybrid communication environments, integrating seamlessly with both traditional PBX systems and modern cloud platforms like Microsoft Teams™ and Zoom™.
Marco Cortese, Country Manager at Mida Solutions, remarked,
"This tri-party agreement signifies the evolution of our partnership with FVC. Our aim is to provide tangible solutions for companies in Bahrain and Saudi Arabia transitioning to advanced communication systems. With Kalaam Telecom on board, we can now offer a comprehensive one-stop shop solution with local hosting in both Bahrain and Saudi Arabia, setting a new standard for compliance and service quality."
Expressing his thoughts on the collaboration, Veer Passi, Group CEO of Kalaam Telecom commented,
"We are thrilled to be part of this strategic collaboration with Mida Solutions and FVC, offering local hosting solutions in Bahrain and Saudi Arabia. This partnership underscores our commitment to providing innovative solutions customized & tailored for the needs of Enterprises while ensuring data sovereignty for organizations across the MEA region."
This partnership between Kalaam, Mida Solutions, and FVC sets a new benchmark in the provision of cutting-edge communication solutions in the MEA region, empowering organizations with the tools to thrive in today's dynamic business landscape. Link to the official Press Release here.
For media inquiries, please contact:
Kalaam Telecom – d.siva@kalaam-telecom.com
Mida Solutions – serena.rigato@nuso.cloud
FVC – vasu@fvc.com
Where Should Resellers Focus Their Strategic Attention In 2025? Part II
Building on the foundation laid in part one of this topic, we now complete the overview–where MSPs and resellers should focus their attention to ride the next wave of telecom and cloud communications in 2025.
Despite rapid innovation across the market, many fundamental hurdles remain for resellers and Managed Service Providers (MSPs): competition is as intense as ever, margins are still under pressure, and ongoing consolidation is reshaping the industry.
Yet, fresh opportunities are emerging through technologies like Artificial Intelligence (AI) and “Informal CX” applications, opening the door for those poised to meet evolving customer demands.
Drawing on insights from Ralph Mora, NUSO VP & GM EMEA Region, this post will explore how resellers and MSPs can weather the turbulence of 2025, preserve their profitability, and tap into new sources of growth.
4. Regaining Profit Margins Through Differentiation
While overall revenues may look promising in a high-growth industry, profit margins are often where the real battle is won or lost. The commoditization of unified communications (UC)has pushed pricing downward, so resellers need a strategy that emphasizes unique applications, integrations, and services.
Drawing inspiration from a quote by Rita Mae Brown—“The definition of insanity is doing the same thing over and over and expecting different results.”—resellers should look to new revenue streams or augment their existing offerings with complementary products. That might include:
- Bundling UC and AI chatbots for a “smarter UC” package.
- Adding Informal CX solutions to streamline customer interactions.
- Including compliance-based services that address PCI, GDPR, and other regulatory mandates.
5. PSTN Switch-Off: Turning a Deadline into Opportunity
In the UK market (and others following suit), the impending PSTN switch-off is a key driver of change. While some organizations have already migrated to IP-based systems, many still lag behind. This represents a clear opportunity for resellers and MSPs: offering managed migrations can be lucrative and help forge strong, long-term customer relationships.
6. Plugging Portfolio and Skills Gaps
Success in 2025 isn’t solely about having the right products; it’s also about possessing the skill sets to sell, deliver, and support those solutions. Even the most robust offering can fail if sales and support teams are ill-equipped to explain its value or troubleshooting complex integrations.
Key takeaways:
- Focus on value creation rather than raw volume: The most consistent way to improve margins is by selling the types of applications and integrations that customers are willing to pay extra for.
- Identify laggards and limpets: Provide a clear, compelling path to IP-based communications, complete with options for integrated AI and informal CX, to those who haven’t made the move from PSTN yet.
- Upskill your team: AI, compliance, and advanced analytics require specialized knowledge.
- Collaborate with partners: If your organization lacks certain capabilities, partner with vendors or other MSPs to fill those gaps.
- Simplify pricing: Whether you go consumption-based or per-user, clarity is crucial. Overly complex billing can deter potential customers and erode trust.
NUSO’s Channel-Centric Approach
NUSO has designed a go-to-market strategy focused on partner enablement and portfolio breadth. Our philosophy centers on:
- Comprehensive Applications Stack: UC, contact centre solutions (both an informal contact center and a professional multichannel solution), compliance-based call recording, plus Microsoft Teams™, Zoom™, and Cisco™ integrations.
- Continuous M&A Growth: Adding new applications, technologies, and services to strengthen the overall offering.
- Channel Focus: We go to market through our partners—no channel conflict, very limited direct sales.
- Brand Awareness & Support: We’re investing heavily in raising our profile through events, advertising, and strategic partnerships.
Our goal is to help resellers and MSPs deliver solutions that address everything from simple telephony to advanced AI-driven CX, all backed by NUSO’s network services and support infrastructure.
Advice for Coming Out Stronger in 2025
As technology continues to evolve at a rapid clip, there’s one overarching principle that can guide resellers and MSPs toward sustainable success: identify where you excel, address gaps quickly, and collaborate when necessary.
Whether that means partnering with another MSP, leveraging vendor resources, or co-creating a new service offering, an ecosystem mindset often leads to better outcomes for everyone.
In short: play to your strengths, fill in your weaknesses, and always keep an eye on delivering real value to customers.
2025 promises both challenges and opportunities for telco resellers and MSPs. With margins compressed and competition fierce, only those who differentiate through AI integration, Informal CX, compliance-based services, and creative packaging will prosper. By tackling skills gaps, refining product portfolios, and collaborating within the channel ecosystem, MSPs can ensure not just survival but robust growth.
At NUSO, we stand ready to support you with a full-stack applications portfolio and a partner-focused strategy designed to help you thrive in this dynamic market. If you want to learn more about how our solutions can empower your business, reach out to our team—we’re here to help you shape a more profitable and innovative future.
AI & Call Recording: 5 Benefits of Speaker Diarization
In today’s customer service and business communication landscape, discerning each participant in a conversation is paramount. Speaker diarization addresses this need by pinpointing and labeling distinct voices in an audio recording, thereby turning call recordings into a more structured and insightful resource. This article explores the essentials of speaker diarization and the ways it benefits organizations that utilize call recording.
What is Speaker Diarization?
Speaker diarization is the process of partitioning an audio stream into homogeneous segments according to the speaker identity. It clarifies “who spoke at which moment” without necessarily pinpointing the speaker’s identity. By analyzing the unique acoustic traits in the audio, diarization systems differentiate one voice from another throughout the call or discussion. This functionality proves especially valuable in settings with multiple participants, including conference calls, customer support dialogues, and group conversations.
Key Features of Speaker Diarization
- Speaker Differentiation: Diarization effectively differentiates and labels the voices of different speakers within a single audio file, making it easier to follow the flow of conversation.
- Timestamping: Each speaker segment is timestamped, which allows users to easily locate and revisit specific parts of the conversation as needed.
- Integration with Transcription: When combined with speech-to-text technology, diarization adds an additional layer of structure to transcriptions, making them more readable and easier to analyze.
Advantages of Applying Diarization to Call Recording
- Enhanced Call Analysis: Diarization allows businesses to analyze calls more effectively by clearly distinguishing between the caller and the agent. This clarity can help identify conversational dynamics, such as who dominates the conversation or how conversational turns are exchanged, providing insights into communication effectiveness.
- Improved Customer Experience: By understanding the specific contributions of each speaker, companies can tailor their training programs to improve agent performance. This directly impacts the customer experience by promoting better communication practices and ensuring that customer concerns are addressed more efficiently.
- Accurate Record Keeping: For industries regulated by compliance standards that require detailed documentation of customer interactions, diarization provides a clear and organized way to record who said what during a call. This can be crucial for legal reasons or for verifying compliance with service protocols.
- Streamlined Quality Assurance: Monitoring and evaluating agent performance becomes more straightforward with diarization. Quality assurance teams can focus on specific parts of the interaction without confusion about speaker identity, leading to more precise feedback and training.
- Data-driven Decision Making: With clearer insights into the interaction dynamics captured through diarization, management can make more informed decisions regarding operational changes, customer service strategies, and agent training programs.
Conclusion
Speaker diarization transforms call recordings from simple audio files into rich sources of data that offer detailed insights into the dynamics of customer interactions. By enabling precise speaker segmentation, businesses can enhance their analysis capabilities, improve regulatory compliance, and ultimately deliver a superior customer experience. As companies continue to seek competitive advantages through technology, integrating speaker diarization into their communication analysis tools represents a strategic move towards more intelligent and effective customer service operations.
Did you see our previous articles from the series "AI & Call Recording"? Check the articles on Sentiment Analysis, and Transcription.
If you’re interested in knowing more about how Mida Compliance Recorder leverages diarization to empower enterprises’ communication analysis, you can contact us anytime at marketing@midasolutions.com
Where Should MSPs Focus Their Strategic Attention In 2025? Part I
Navigating the Channel’s Evolving Landscape: Key Strategies for Telco Resellers and MSPs in 2025
Many of the core challenges faced by resellers and Managed Service Providers (MSPs) remain surprisingly familiar despite advances in telecom and cloud communications. Competition is as fierce as ever, margins continue to be squeezed, and consolidation is reshaping the playing field. Meanwhile, new technologies such as Artificial Intelligence (AI) and innovative “Informal CX” applications are opening doors for those prepared to meet the demands of evolving customer expectations.
Drawing on insights from Ralph Mora, NUSO VP & GM EMEA Region, this blog post explores how resellers and MSPs can navigate the turbulence of 2025, retain profitability, and seize new growth opportunities.
For ease of reading and to provide more focused insights, we’ve divided this overview into two separate posts, allowing you to explore each topic in greater detail. Part 2 will follow shortly, so stay tuned and add our news section to your favorites!
1. Competitive Pressures Demand Added Value
Although the market continues to evolve, the pace of change is often incremental rather than revolutionary. Price reductions and commoditized offerings are driving margin erosion in core products like UC (Unified Communications), making it more challenging than ever to maintain profitability. At the same time, cloud-based platforms reduce operational complexity—an advantage for customers, but also a factor that makes churn easier.
2. Informal CX and the Rise of AI
One of the clearest opportunities in 2025 is the growing appetite for “Informal CX.” This refers to lighter, no-code / low-code, simpler customer experience applications that empower customer-facing employees and knowledge workers to address inquiries quickly—without the complexity and cost of a traditional contact centre solution.
Meanwhile, Artificial Intelligence is no longer a futuristic concept; it’s a reality that SMBs and mid-market organizations can access today. AI-driven chatbots, voice analytics, and predictive insights offer a dual benefit: they improve the end-customer experience and streamline internal operations.
Creepy or Crappy AI Bots?
“A colleague of mine describes AI bots as coming on two flavours: they are either Creepy or Crappy. We all have had experience of crappy bots, but it's the creepy ones that result in the best customer outcomes that drive the real value," said Ralph Mora in a public interview.
Conversational AI bots can, in many cases, handle a complete customer interaction without human intervention if they have access to the right information. This technology is now available to the SMB and mid-market without the need for complex contact centres.
The MSP or a reseller that can package an AI solution that delivers real and tangible value, sell it effectively, as well as price and bill it to meet the customer’s needs, will have a strong market advantage.
In the ongoing debate about AI-powered bots, trust models are changing. People are embracing a concept called “Autosapien Trust,” which fosters broader acceptance of generative AI bots in customer transactions that don’t require human intervention. By lowering friction around adoption, this new trust model also streamlines the sales process.
3. Consolidation, Regulation, and Compliance
Another factor reshaping the industry is consolidation. Mergers and acquisitions can introduce new leadership, direction, and product offerings—sometimes overnight. While that can create uncertainty, it also opens doors for resellers ready to introduce advanced solutions to a newly expanded customer base.
In parallel, compliance requirements around data protection, financial regulations, and payment card security are intensifying. Far from being a burden, these regulations can be a source of new revenue. Offering PCI-conformant call recording or GDPR-compliant cloud solutions becomes a straightforward way to stand out and justify higher-value packages.
Key Takeaways
Summarizing the key takeaways of part 1:
- Make sure to include value-added services to your portfolio: to remain competitive, resellers and MSPs must go beyond providing a simple dial tone or basic unified communications package. Integrated applications, analytics, and compliance features are critical for differentiators and boost customer retention.
- AI is a game-changer: the ability to sell and support AI-powered tools, from chatbots to advanced analytics, with simple billing and clear ROI is a major differentiator. Be sure to embrace it!
- Compliance is a concern for any-sized business: MSPs that address these concerns proactively can position themselves as long-term partners rather than mere vendors. Staying on top of compliance—and demonstrating that expertise—helps build trust and often translates to higher-margin services.
What do you think of this introductory overview on the evolving landscape of MSPs and resellers? We’d love to hear from you and kick off the discussion on new challenges and aspects we haven’t covered in this first part of the article!
AI & Call Recording, Part 2: 5 Reasons why Transcription Enhances Call Recording Systems
In today’s data-driven business environment, capturing and analyzing customer interactions is paramount for improving service delivery and fostering customer loyalty. Transcription, an essential component of modern transcription services, is pivotal in transforming audio content from customer interactions into searchable, analyzable text. In this article, we will explore the functionalities of speech-to-text AI and its significance in leveraging call recordings to enhance business operations.
Understanding Transcription
Transcription also known as automatic speech recognition (ASR), is an AI-driven process that converts spoken language into written text. This technology utilizes sophisticated algorithms to process the audio data, recognize the spoken words, and transcribe them into text format. By doing so, speech-to-text serves as a bridge between verbal communications and digital data analytics.
Key General Features of Transcription Systems
- Accuracy and Speed: Modern speech-to-text systems are designed to deliver high accuracy in transcription despite variances in accent, speech speed, and dialect. The efficiency of these systems allows for real-time or near-real-time transcription, which is crucial for timely data analysis and reporting.
- Scalability: AI-driven transcription systems can handle large volumes of audio data without compromising the quality of the output. This scalability makes transcription technology ideal for enterprises with high volumes of customer calls.
- Integration Capabilities: Transcription can be seamlessly integrated with other technologies, such as CRM systems and data analytics tools, facilitating a unified approach to data management and analysis.
The Value of Transcription in Call Recording
The transcription of recorded calls via speech-to-text technology provides several strategic advantages for businesses:
- Enhanced Data Accessibility: Transcribing audio recordings into text data makes the information more accessible and easier to analyze. Text data can be quickly searched, indexed, and retrieved, which is essential for businesses that need to review specific interactions or monitor service quality.
- In-depth Analysis: With calls transcribed into text, companies can apply various data analysis techniques, such as keyword extraction, thematic analysis, and sentiment analysis. This in-depth analysis can reveal insights about customer preferences, pain points, and overall satisfaction.
- Compliance and Record-Keeping: Many industries are governed by regulations that require the documentation of customer interactions. Speech-to-text technology ensures that all communications are transcribed and stored in a format that is easy to archive and retrieve, aiding in compliance with legal standards.
- Quality Control and Training: Transcribed texts provide a basis for quality control and training purposes. Supervisors can review call transcripts to assess the adherence to service protocols and identify areas where service representatives may need additional training.
- Customer Experience Improvement: By analyzing transcribed calls, businesses can identify trends and patterns that affect customer experience. This insight allows companies to make informed decisions about service enhancements, leading to improved customer satisfaction and loyalty.
Conclusion
Speech-to-text technology is a critical tool for businesses that rely on call recording to gather insights from customer interactions. By converting speech into text, companies can unlock a wealth of data that would otherwise be trapped in audio formats. The integration of speech-to-text with call recording systems not only facilitates efficient data management and compliance but also empowers businesses to enhance their service strategies based on precise, actionable insights. As businesses continue to prioritize customer experience, the adoption of advanced transcription solutions like speech-to-text will be integral to achieving a competitive advantage in the marketplace.
If you’re interested in knowing more about how Mida Compliance Recorder and speech-to-text, you can contact us anytime at marketing@midasolutions.com or contact@nuso.cloud.
6 Essential Questions to Ask About a Contact Center Solution
With Avaya announcing the end of free technical support for contact centers with fewer than 200 seats, many small to midsize businesses and larger enterprises find themselves needing to make a decision. It’s vital to confirm whether a contact center solution can meet operational demands, and this shift provides the ideal opportunity to assess if the current setup remains the right choice. Businesses should consider six key questions when assessing a contact center solution.
1. Is Customer Support & Service an Issue?
A contact center is the heartbeat of customer interactions, so reliability is non-negotiable. Frequent system downtimes, outages, and slow response times from a provider’s support team can directly impact customer satisfaction. If organizations struggle with unhelpful support or delayed issue resolution, it may be time to explore other options.
2. Does the Solution Offer Scalability & Flexibility?
As companies grow and evolve, their contact center systems should, too. If the current software cannot accommodate increases in agents, locations, or call volume, the business may encounter significant bottlenecks. A truly adaptive platform can adjust capacity as needed, integrate with new features seamlessly, and handle shifting market demands.
3. Is the Cost Too High?
High operating expenses and weak returns on investment can be serious setbacks. Ongoing fees for licenses, maintenance, or additional integrations can quickly become burdensome. If some paid features aren’t even being utilized, it’s crucial to re-examine whether the provider is genuinely delivering value.
4. Is the Technology Outdated?
Modern contact centers need up-to-date capabilities to remain competitive. A lack of AI-driven tools, automated chatbots, or self-service portals could indicate the system is lagging behind. Limited or disjointed omnichannel functionality, such as difficulties integrating voice, chat, email, and social media, also impedes customer engagement. Robust analytics, reporting, and call monitoring tools are also essential for operational efficiency.
5. Are Integration Challenges Hindering Efficiency?
Seamless integration with customer relationship management (CRM) tools, helpdesk software, and workforce management (WFM) systems is vital. If a current solution struggles to reliably connect with essential business applications or lacks API flexibility, operational inefficiencies will negatively impact productivity.
6. Does the Solution Meet Evolving Compliance & Security Standards?
Regulatory compliance and data security are critical in today’s rapidly evolving digital landscape. If a provider does not meet industry regulations such as GDPR, HIPAA, or PCI-DSS, businesses can be at risk. Strong encryption, access controls, and robust security measures are necessary to protect sensitive customer data and avoid legal or reputational damage.
The Importance of Reliable Support & Service
A business should always ask prospective contact center providers: Does the provider offer free 24/7 technical support, regardless of the number of seats contracted? Is the support delivered via layers of AI-driven bots or is there a human professional managing requests? Reliable technical assistance should be a given, not an added luxury. Ensuring that a provider offers accessible and effective support is fundamental to smooth operations.
NUSO Connect Contact Center Solutions
For organizations seeking a contact center solution that prioritizes reliability, scalability, and cost-efficiency, NUSO Connect may deliver the perfect fit. Whether a business operates on a small or large scale, NUSO Connect offers tailored contact center solutions, including:
NUSO Connect for Business – Designed for businesses seeking a robust, cost-effective contact center solution without the need for a dedicated IT team to manage it.
NUSO Connect for Enterprise – A scalable omnichannel solution for organizations with complex compliance and communication needs.
NUSO Connect Recorder – Advanced recording capabilities to enhance compliance, security, and quality assurance in or out of a contact center environment.
This is the perfect moment to confirm that your contact center solution truly aligns with your organization’s requirements—waiting for outages, support phase-outs, or unexpected expenses can harm operations. Companies should proactively explore solutions and select a provider committed to their success both now and in the long run.
Do you need support in evaluating your current solution provider? Get in touch with us now!